ITG Brands is the third-largest tobacco company in the USA with offerings of some of the most well-known cigarette, cigar, and e-vapor brands. As a member of the globally recognized Imperial Brands PLC family, we are a forward-thinking partner with operational integrity.

ITG Brands is committed to putting consumers at the center of what we do, while creating an innovative workplace that is diverse and inclusive. This empowers us to bring our true selves to work, to collaborate more effectively through showing our passion and being confident to bring new ideas to the table.

We are not afraid to seize opportunities and make things happen – both individually and collaboratively. We strive to exceed expectations by seeing things differently and doing things differently. This truly is a place where we all share a challenger mindset which drives our success.

- JOB SUMMARY

- WHAT YOU WILL DO

(This list is not exhaustive and may be supplemented as necessary by the Company)

• Understand the consumer target and consumer journey. Deliver effective and persuasive consumer communications for the brand portfolio(s), working cross-functionally with both internal and external partners to ensure creative objectives that drive purchase intent and appeal.
• Ensure that the assigned brand(s) are competitive in the marketplace by working cross-functionally to test products against action standards, recommending changes to Senior Leadership as needed.
• Work with category leader in developing short term tactical plans and long-term strategic plans to align brand objectives to overall business objectives.
• Support the development of the marketing plans and quarterly business reviews in Core and Non-Core geographies by identifying the key issues and strategies for the plan and execute the brand plan.
• Recommend business building programs to the Sr Leadership by identifying opportunities that will generate incremental volume to the company.
• Analyze retail sales performance nationally and geographically and raise issues/concerns to Senior Leadership. Track actual wholesale volume against budget and provide monthly forecast adjustment.
• Own the brand P&L, with a focus on profitable and sustainable growth. Monitor brand spending to ensure it does not exceed budget by analyzing actual costs versus the budget and recommending adjustments.
• Manage relationships and direct agency partners on equity and brand-building strategies, campaigns, activations, and events to ensure alignment with short term and long-term commercial, category, and brand plans.
• Work cross brand, cross department, and cross functionally (Sales, Finance, Supply Chain, Manufacturing, Insights & Intelligence, etc.) to drive accountability and deliver business objectives.
• Performs other job-related duties as assigned.

- REQUIRED MINIMUM QUALIFICATIONS:

Education and Experience:

• Bachelor’s degree in Business Administration, Marketing, or related field of study and 5+ years relevant work experience.
• o In lieu of Bachelor’s degree, 7+ years relevant work experience.
• Must be 21 years of age or older.

Knowledge of:

• Advanced proficiency with Microsoft Office (Outlook, Word, Excel, & PowerPoint) and Microsoft Teams.
• Regulated products such as alcohol, tobacco, energy drinks, etc.
• Consumer packaged goods
• Consumer marketing

Skilled in:

• Verbal and written communication
• Attention to detail
• Problem/situation analysis
• Effective time and task management
• Multitasking capabilities
• Flexibility and adaptability
• Project Management

Ability to:

• Strategically plan and implement comprehensive marketing programs.
• Dissect business practices and needs to develop and communicate ideas.
• Communicate to a broad and diverse audience.
• Maintain effective working relationships.
• Demonstrate critical thinking.
• Prioritize assignments, workload, and manage time accordingly.
• Work with business partners in different time zones.

Travel domestically.

- PREFERRED QUALIFICATIONS:

Education and Experience:

• Master’s degree in Business Administration, Marketing, or related field of study.

• Requires moderate physical effort. Occasionally lifts or moves objects up to 10 lbs.
• Walks, sits, or stands for extended periods.
• Requires prolonged machine operation including vehicle, computer, and keyboard equipment.

This job description is intended to be generic in nature and describe the essential functions of the job. It is not necessarily an exhaustive list of all duties and responsibilities. The essential duties, functions and responsibilities, and overtime eligibility may vary based on the specific tasks assigned to the position.

• Competitive benefits package that includes medical/dental/vision/life insurance/disability plans
• Dollar for dollar 401k match up to 6% and 5% annual company contribution
• 15 Company-paid holidays
• Generous paid time off
• Employee recognition and discount programs
• Education assistance
• Employee referral bonus program
• Hybrid workplace – remote / in office
• Summer hours
• Casual dress policy Monday through Friday

This job description describes the essential functions of the job at the time the job description was created, but it is not an exhaustive list of tasks, duties and responsibilities. In addition, the position may evolve or change over time and such changes may not be reflected in the job description until it is next updated.

ITG Brands and ITG Cigars provides equal employment opportunities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.  If you have a concern about discrimination in the application or hiring process or you need an accommodation based on religion, disability or pregnancy in the application or hiring process, please contact us at TalentAcquisition@itgbrands.com.