Consumer & Market Insights, Manager in Greensboro, NC at ITG Brands

Date Posted: 11/3/2020

Job Snapshot

Job Description

If working for a company that values its people and recognizes the importance of work/life balance is appealing to you, look no further than ITG Brands!

WHO WE ARE


ITG Brands is the U.S. division of Imperial Brands. We are the nation's third-largest tobacco company with offerings of some of the most well-known cigarettes, cigars, and vaping products. ITG Brands carries at its core, the mindset that, in order to succeed, a company must treat its people well and give them the tools they need to win.  ITG Brands is currently searching for a Consumer & Market Insights, Manager professional located in our Corporate office of Greensboro, North Carolina.

 

In this role, you will work with and report directly to the Senior Manager, Consumer & Market Insights to assist in the development of key insights and analytics to support the FMC, MMC, & EVP brand portfolio of ITG Brands.  You will support key activities related to the brand portfolio plans through sourcing of insights and measuring program effectiveness. Recommend adjustments to brand marketing plans based on the gathered analysis.

 

WHAT YOU WILL DO

  • Assists in the development of key insights and analytics to support the FMC, MMC, & EVP brand portfolio.
  • Supports key activities related to the brand portfolio plans through sourcing of insights and measuring program effectiveness.
  • Recommend adjustments to brand marketing plans based on gathered analysis
  • Develops plans and programs in support of brand portfolio strategy through timely and high-quality analysis of brand and market conditions across all three product categories.
  • Supports brand activities by developing and tracking key performance metrics, and actively providing insights to commercial leadership. Identifies drivers of changes in brand and market performance.
  • Manages a process of regularly analyzing competitive pricing and performance data to proactively identify areas of concern or opportunity, with tactical plans to align with brand and company objectives.
  • Conducts market opportunity analysis to support new product launches and current product expansion opportunities and provide insights around cost and profit impacts.
  • Enhance organizational understanding of the impacts of adult consumer decision making through incorporating consumer research with market data
  • Works collaboratively within Business Intelligence & Insights and with other departments to provide the analysis needed to improve overall organizational intelligence.

 

Job Requirements

  • Bachelor’s degree in Business Management, Economics, Finance, or related field of study with 3+ years of experience in a related or similar field.
  • Strong interpersonal and communications skills with the ability to navigate a highly matrixed cross-functional organization

 

OUR IDEAL CANDIDATE

Our ideal candidate will be someone who will bring a positive, hands-on, and proactive approach. A dedicated individual with a strong commercial focus with proven conceptual and analytical skills and the ability to challenge and identify opportunities that impact financial and operational performance.  A creative thinker who can develop and communicate insight-lead recommendations to enhance business performance. Additionally, this new team member will be highly developed in communication/presentation and effective interpersonal skills.

 

PERKS OF WORKING AT ITG BRANDS

  • Competitive benefits package that includes medical/dental/vision/life insurance/disability plans
  • Dollar for dollar 401k match up to 6% and 5% annual company contribution
  • 14 Company-paid holidays
  • Generous paid time off
  • Summer hours
  • Casual dress policy Monday through Friday
  • Education assistance
  • Employee referral bonus program
  • Employee recognition programs
  • Employee discounts, including Verizon Wireless and select car manufacturers

COMPENSATION

  • The salary range for this position is $96,000$129,000

 

TO APPLY

If you are a qualified candidate and interested in this position, we encourage you to visit our website at www.itgbrands.com

All candidates must consent to an independent investigation of their background, references, past employment, education, criminal record, and drug screening.

ITG Brands provides equal employment opportunities to all employees and applicants without regard to race, color religion, sex, national origin, sexual orientation, disability, gender identity, protected veteran status, or other protected class.

CHECK OUT OUR SIMILAR JOBS

  1. Marketing Jobs
  2. Business Analyst Jobs

Not Ready To Apply?

Joining our Talent Network will enhance your job search and application process.
Whether you choose to apply or just leave your information, we look forward to staying connected with you.