CRM & Retention Marketing Manager in Charlotte, NC at ITG Brands

Date Posted: 3/17/2020

Job Snapshot

Job Description


ITG Brands is the U.S. division of Imperial Brands. We are the nation's third-largest tobacco company with offerings of some of the most well-known cigarette, cigar and vaping products. ITG Brands carries at its core, the mindset that, in order to succeed, a company must treat its people well and give them the tools they need to win. We are currently searching for a CRM & Retention Marketing Manager working in Charlotte, NC.


In this role, you will work with and report directly to the Director of ECommerce to play a key role in supporting MMC and FMC in email marketing.



  • Own strategy and implementation of CRM and email marketing processes and campaigns.
  • Develop, test, execute email marketing campaigns to acquire, convert and retain prospects/customers and generate revenue. (list management, deliverability, email creation & design, database management ect.)
  • Project manage CRM programs, Email marketing, SMS, and browser push messaging.
  • Increase open rates by split testing send time, frequency, personalization, and proactive anti-churn tactics.
  • Responsible for compiling, analyzing and leveraging performance data to both identify optimization within the current business and new opportunities for growth.
  • Define KPIs and present retention analytics to Ecommerce Director on a weekly basis.
  • Collaborate with Digital Acquisition Manager to develop clear CRM marketing strategies and processes to improve customer engagement throughout the entire customer experience, such as, developing segmentation and personalized programs using customer data.
  • Collaborate on all customer touch points post-acquisition, both promotional and transactional, manage email deliverability, database hygiene, and compliance with opt-in laws and regulations as well as ensuring compliance with CAN-SPAM regulations.


Job Requirements


  • Minimum of 5 years’ experience creating the strategy and executing campaigns within a marketing automation or email marketing platform.
  • Strong proficiency and experience with email best practices, lead nurturing, marketing automation, and marketing analytics.
  • Experience with Optimove or similar ESPs (Marketo, Pardot, Sailthru)
  • Strong knowledge of HTML, CSS and coding against a wide range of email clients. Knowledge of how-to QA responsive email templates across multiple mail clients with Litmus or a similar technology.
  • Strong analytical skills and experience with email campaign reporting and data analysis.
  • Ability to manage multiple projects at the same time in a fast-paced environment.


Must be well versed with marketing automation and lead generation strategies. This candidate will work closely with cross-functional teams including Development, Product Management, Legal, Brand and Creative to strategize, plan and execute all email programs.


  • Minimal travel required based on assignment needs.



  • Competitive benefits package that includes medical/dental/vision/life insurance/disability plans
  • Dollar for dollar 401k match up to 6% and 5% annual company contribution
  • 14 Company-paid holidays
  • Generous paid time off
  • Summer hours
  • Casual dress policy Monday through Friday
  • Education assistance
  • Employee referral bonus program
  • Employee recognition programs
  • Employee discounts, including Verizon Wireless and select car manufacturers


  • The salary range for this position is $84K - $113K annually.


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